Case study · Sozi Cookies
We read the reviews first. Then we built the site around them.
Sozi Cookies is a cookie shop in Taghazout, Morocco, run by two sisters from a lilac window. Their old site said they were cosy and handcrafted. Their reviews said something more useful: three things kept coming back.
In the reviews
Long lines at the window
On the new site
WhatsApp pre-order
One button, in the header and at the top of the page: send your order on WhatsApp, skip the line, pick it up.
In the reviews
The cookie they wanted was gone
On the new site
“Today’s batch”
Flavours rotate and not all nine are baked every day. The site says so plainly and invites you to ask on WhatsApp what’s out of the oven.
In the reviews
Cookies seen as undercooked
On the new site
“Gooey on purpose”
The soft centre is the recipe, so the headline says it before anyone can wonder. What read as a mistake now reads as the reason to come.



Visit the live sitesozi-cookies.pages.dev
